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Can Snapchat Make Money?

Can Snapchat Make Money?

Snapchat has grown by leaps and bounds. Now, it is estimated that more than 77 percent of college students use Snapchat at least once a day. Of college students polled, 45 percent say they would open a snap from a brand they didn’t know and 73 percent said they would open a snap from a brand they were familiar with. This data suggests that advertising via snaps is a viable route for the future, similar to Twitter’s current model. Brands could buy snaps and send short videos or animations to different demographics in the vast Snapchat network. The Snapchat terms and...